We’ve been fortunate to experience many amazing dining experiences, however it’s not often do we pause to reflect on how lucky we are to be able to enjoy a drink or meal with ease.
For 663 million people in the developing world, the simple task of having a glass of safe drinking water is unfathomably arduous. The greatest impact is seen with women and children in these affected areas, who are often spending up to 6 hours daily collecting water. To help combat the global water crisis and raise much needed awareness, Stella Artois has partnered with Matt Damon and Water.org to form the ‘Buy a Lady a Drink’ (BALAD) initiative and #GiveThemTimeBack.
For the Australian launch of BALAD we were invited to dine by the waves at Rae’s On Wategos, one of Byron Bay’s best hotels and restaurants. The beachside location was beautiful and calming but also drove home how lucky we are to experience water effortlessly in Australia. The importance of water was further highlighted by Stella Artois, noting it’s the largest ingredient in their product by volume.
We were invited to enjoy their Belgian beer throughout the evening, served in their renowned Stella Artois chalices. For the BALAD initiative they have released 3 limited-edition chalice designs featuring artwork by female artists from Mexico, India and the Philippines.
We were surprised to learn that the sale of just one limited-edition chalice provides 5 years of clean water to one person in the developing world.
Attending the event were influential Australians including top chefs, actors, entrepreneurs, designers, and magazine and newspaper editors. We were inspired by their success and experience in their fields and the ways they could help raise awareness for the cause. With culinary greats like Adam D’Sylva, Shannon Bennet and Scott Picket in the crowd, it was of no surprise the food served was delectable. The most interesting item on the menu was a Stella Artois ice cream palate cleanser, which we discovered was a whole new way to enjoy the pilsner’s taste.
During the sensory dining experience Emily Griffiths, Brand Director of Global Brands for Carlton & United Breweries, went into further detail about the impact BALAD has had so far. With a goal to provide access to safe water for 3.5 million people in the developing world by 2020, they’re well on their way with more than 1.7 million people already benefiting from the initiative. Water.org’s co-founder, Matt Damon, unfortunately wasn’t able to attend in person. However, he provided a short video to highlight our subconscious sense of entitlement to safe water and how quickly our mindset can change once we learn of the plight of others.
It’s hard not to feel helpless when we understand the enormity of the global water crisis. Though, thanks to Water.org and Stella Artois we can do our part from one simple act and make a significant difference to those in need.
Do your part gents and #GiveThemTimeBack by purchasing a limited-edition Stella Artois chalice from Liquorland, Vintage Cellars and First Choice Liquor.
Not only will you be helping an amazing cause, but you’ll be able to enjoy every sip of the Stella Artois gold standard lager in style. Remember to always enjoy responsibly.
Find out more –
Website: Stellaartois.com/water
Instagram: @stellaartois
Facebook: /StellaArtoisAustralia
Website: water.org
Instagram: @water
Facebook: /water
